PAUL BUILDING SERVICES
a team of builders with an experienced project manager providing efficient and quality results.
SOCIAL MEDIA SET UP
Paul came to us with a branding that was ten years old and had no real story behind the essence of the company. As his business has been growing rapidly he wanted a brand and website that looked up-to-date, professional and stylish.
We kept the same name of the brand as Paul was already quite happy with this. What we then worked on was the re-branding of his logo and website design. Our team came up with a new colour palette and with that a modern logo that represented him and his team well. We then worked closely to develop his website so that it could deliver what he wanted.
THE FINAL RESULT
For the logo we explored multiple typefaces and in the end chose Barlow. This typeface shows the business is keeping up to date with modern practices, whilst retaining the quality and respect towards traditional methods.
The unison between fonts communicates strong structure, with a clear hierarchy (much like materials in a building), and it's straight-edged styling.
The colour palette includes a rich gold highlight with earthy undertones - a palette that communicates a prestige of work, but retains true to the hard labour used to achieve it.
For the website we carried this rich colour palette through and combined it with a sleek, modern design. Incorporating smooth transitions and a large gallery of photos and testimonials, we were able to achieve the simplicity that our client was looking for.